Asian American spending power catches advertisers

Summary:

Asian Americans are the fastest growing minority group in the US, according to census data, and brands have found a new interest in this valuable consumer group.

Went to Los Angeles as one-man-band for this story.

Role:

Reported, filmed and edited

Outlet:

BBC News TV & Online

Date:

April 2012

Link:

http://bbc.in/HFVOwZ

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